Privacy Policy

Effective Date: August 26, 2025

Groucho’s Franchise System, LLC (“Groucho’s”) respects the privacy concerns of the users of this website (www.grouchos.com), the Groucho’s Reward Program (“GRP”), Groucho’s Gift Card Program (GCP), Groucho’s Mobile Applications (each, an “App”), or Online Digital Services (“ODS”) (collectively, the “Digital Services”). This policy describes how we may collect and use your personal information.

The ODS include but are not limited to the following:

● Groucho’s Deli Social Media (including both Groucho’s Corporate and Franchised Locations)

● GRP

● GCP

● E-Club or Text Club

● Franchise Inquiry Submissions

● Ordering online or through an App

● Use of AI Phone Answering or Voice Ordering

● Grouchos.com

Groucho’s Rewards Program (GRP)

The GRP is administered by Square and managed by Groucho’s. Use of the GRP is also subject to this Privacy Policy and Square’s General Terms of Service, available at:

https://squareup.com/us/en/legal/general/ua

Groucho’s Gift Card Program (GCP)

The GCP is administered by Square and managed by Groucho’s. Use of the GCP is also subject to this Privacy Policy and Square’s General Terms of Service, available at:

https://squareup.com/us/en/legal/general/ua

Online and Mobile Ordering (App)

Online ordering via the ODS is administered by ToGo Technologies, LLC. Payment processing for these channels may be handled by ToGo Technologies or its designated payment gateway, independent of Square. Your use of online ordering with ODS is also subject to ToGo Technologies, LLC’s Terms of Use and Privacy Policy. They are available at:

https://www.togoorder.com/Docs/Legal.aspx

Use of AI Phone Answering or Voice Ordering

We may utilize artificial intelligence (AI) technologies, including voice recognition services and AI-powered phone agents, to facilitate ordering and enhance customer service through phone and digital interfaces. These services may collect and process voice data or transcribed content solely for the purpose of completing your order, assisting with your inquiry, or answering frequently asked questions (FAQs). Use of these services implies consent to such processing.

Information We Collect & Use:

We and our trusted service providers collect information from various sources that we use to provide our services to you, to analyze and improve our services, and to communicate with you (e.g., to send you updates or notices about our organization, or emails about products, specials, promotions, or services that we believe may be of interest to you). The information that we collect and the purpose for our collecting such information is as follows:

Information that you provide to us:

We collect information that you provide to us when you (i) sign up for the GRP with us, (ii) register a Groucho’s gift/loyalty card, (iii) sign up for an account using our App, (iv) use our ODS, or (v) communicate with us or join our E-Club. For example, if you register for the GRP or an App account with us, then we may request your personal information (e.g., name, postal address, email address, DOB, telephone number, credit/debit card number, security code) or, as applicable, your business information, to complete the registration process, to process transactions, to send you information about our products, to send you promotional offers that we think may be of interest to you, or to otherwise provide our services to you. Similarly, if you request information from us through an online contact form (or if you email us), we collect the information you provide (e.g., name, telephone number, email address) so that we can respond to you.

Information collected from third parties:

We may collect information about you or your business from third parties while providing our services to you, including service partners such as Square and ToGo Technologies.

Information collected through technology:

When you visit us in store, on our website or App, or when you otherwise use any of our ODS, we may collect certain information about your location, computer, or device through technology such as cookies, web beacons, GPS, or other tracking/recording tools. The information collected may include, but is not limited to, IP addresses, referring URLs, access times, location, browser types, device types, mobile device identifiers, or information about your interactions with our websites, applications, or services. (Note that a “cookie” is a text file placed on a computer’s hard drive or stored on a mobile device; a “web beacon,” also known as an Internet tag, pixel tag, or clear GIF, is used to transmit information back to a web server.) We may use the information described in this paragraph to, among other things:

(i) operate our services, including by remembering information so that you will not have to re-enter it during your visit or the next time you sign in to your account,

(ii) identify and protect our customers,

(iii) control unauthorized use or abuse of our services,

(iv) provide custom, personalized content and information, which could include advertising,

(v) monitor aggregate traffic patterns on our websites and services, and

(vi) analyze and improve our ODS.

We use Google Analytics on the website and App to help us analyze traffic and improve services. For more information on Google Analytics’ processing of personal information, please see https://www.google.com/policies/privacy/partners/. You can find out more about how Google uses cookies in advertising and opt out via the following links: Google Display Network (DoubleClick) & Google Analytics Opt-out Browser Add-on.

How We Use Your Personal Information

The personal information that you provide will be accessible to us, our affiliates, agents, representatives, franchisees, and trusted service providers, as appropriate, to be used for the purposes indicated at the time you voluntarily provide such personal information.

Unless we state otherwise when the information is collected, we and our affiliates, agents, representatives, franchisees, and trusted service providers (such as Square and ToGo Technologies) may use personal information about you that you provide to us or them for the following purposes:

● To assist us in better understanding users' and visitors’ navigation of any of our ODS.

● To respond to specific requests from users and visitors of this site, including prospective franchisees and registered GRP or E-Club members.

● To verify minimum age requirements

● To provide any necessary notices to our users or visitors when necessary.

● To guard the security or integrity of our Digital Services when necessary.

● To communicate with registered GRP or E-Club members, notices of promotions and/or special offers.

We may share or disclose your information if we determine, in our sole discretion, that we are required to do so under applicable law or regulatory requirements, or if we reasonably believe disclosure is necessary to prevent harm or financial loss, or in connection with preventing fraud or illegal activity, and/or to enforce our Terms of Use.

Children’s Privacy

Groucho’s ODS is intended for use strictly by adults. Groucho’s does not knowingly solicit or collect personal information from children under the age of 13. If Groucho’s obtains knowledge that it has collected personal information from a child under 13 in retrievable form in its files, Groucho’s will delete that information.

Your Choices

From time to time, we may send you emails regarding updates to our ODS or our products/services, notices about our organization, information about products/services we offer, or promotional offers that we think may be of interest to you. If you wish to unsubscribe from such emails, simply click the “unsubscribe” link provided at the bottom of the email communication. Note that you cannot unsubscribe from certain service-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices).

Cookie and Location Controls

You may be able to set your Internet browser or mobile device to block cookies or other tracking/recording tools, including cookies associated with our websites or Services, or to indicate when a cookie is being set by us. However, it is essential to note that many of our websites or Services may not function properly if your cookies or location settings are disabled. We support the Do Not Track browser setting. Do Not Track (DNT) is a preference you can set in your browser to inform websites that you visit that you do not want them to collect certain information about you. For information and instructions on how to manage your cookies, refer to the technical information for your Internet browser or mobile device. For further information on adjusting your cookie preferences through your browser, please visit the external, third-party informational website www.allaboutcookies.org.

Third-Party Websites and Services

Our Digital Services may provide links to (or links from) third-party websites or services, none of which are governed by this Privacy Policy. To the extent that any linked third-party websites or services you visit are not owned or controlled by Groucho’s—including Square and ToGo Technologies—we are not responsible for those websites or services’ content or information practices. We strongly recommend that you review the privacy policies of any site or service before providing any personal information. We assume no responsibility or liability for any information, intellectual property, or material that may be obtained on other websites accessed through this website. We do not make any representations or warranties regarding the quality of any product or service contained at any such website or the ownership of intellectual property related to it. Access them at your own risk.

Data Protection and Storage

Groucho’s and our service providers maintain reasonable administrative, technical, and physical safeguards to protect the confidentiality of information transmitted online, including but not limited to encryption, firewalls, and SSL (Secure Sockets Layer). Groucho’s has implemented policies and practices in accordance with various security rules and regulations governing the security and safeguarding of payment cardholder data, including the Payment Card Industry Data Security Standards (PCI-DSS). Groucho’s is not liable for loss of passwords due to user negligence. If you believe your password has been lost or compromised, we recommend that you change it immediately.

Changes to Privacy Policy

We reserve the right to change this Privacy Policy from time to time at our sole discretion. We will post changes on this page and indicate the “last modified” date at the bottom of this page. Please check back often for any updates. Your continued use of the Digital Services after any change in this Privacy Policy will constitute your acceptance of such change.

Contact Us

If you have any questions or concerns about this policy, please contact us using the information provided at: https://www.grouchos.com/contact

This policy was last updated and posted on August 26, 2025.